Position summary and responsibilities: The Digital Content Manager will use their creative talents to execute a proven content marketing strategy that builds an active movement of nature lovers in the Potomac River region. They will be critical in our goal to engage the rich community of river users in our local conservation work and sharing impact stories from the communities who are most impacted by pollution.
Social media leadership 30%: Help shape our social media strategy and execute social media creatives for our channels: Instagram, Facebook, and LinkedIn. Produce brand-consistent videos, reels, stories, posts, and other interactive content. Stay up to date on current social media trends and changes to the platforms. Use graphic design and video editing platforms, like Canva, Adobe, or CapCut to produce social media graphics and videos. Identify and collaborate with regional influencers in coordination with the Brand and Marketing Director.
Digital communications 50%: Produce brand-consistent and high-quality digital communications including blogs, a monthly e-newsletter, and supporter cultivation emails. Collaborate with the Communications Team on our message strategy and content marketing tactics. Capture community stories, photographs, and amateur videos around the Potomac River region. Maintain Potomac Conservancy’s website. Provide light support for other communications projects as needed including call-to-actions and publications.
Data & Analytics 15%: Track and analyze key performance metrics across platforms and utilize our Constituent Relationship Management (CRM) system. Work with the Communications Team to apply what we learn and optimize our content and engagement tactics
Light Administrative 5%: Maintain photo and video database, assist with earned media materials, monitor public inquiries, and process invoicing for communications-directed vendors.
